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Electronic Footprints

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  From Robllewellyn.com             Juan Enriquez compares our electronic footprint to a tattoo. Tattoos are permanent and often provide personal, intimate details about someone much like your online presence. What you post online can compile details about your personal life and can never be completely removed from the internet. In the last five years, the increase in technology, social media and telecommunication networks has only made it more difficult to hide from your electronic tattoo. One concept in particular, facial recognition, revolutionized the digital world. By posting a photo to any platform, third party companies such as Face.com, later bought by Facebook, compiles a database of faces from posted pictures. So not only is your information stored, but your physical identity. Because of this technology, serious problems such as stalking, identity fraud and predatory marketing are becoming more and more common. Facial Recognition from BBC.com  
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EOTO Concept: Five Eyes

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Five Eyes taken from defensenews.com Although this concept was not the one I presented on, Five Eyes immediately intrigued me. This could be largely due to the fact that I had absolutely no idea this organization existed. Instead of focusing entirely on the organization's background information which has already been presented on, I wanted to take a look at how Five Eyes has been discussed in the news lately. For a brief background, The Five Eyes is an intelligence alliance between the United States, the United Kingdom, Canada, Australia and New Zealand. The alliance was created in order to share information such as signals intelligence, military intelligence and human intelligence. There are certain regulations within a country that prohibit a government from spying on civilians, however there are no regulations that prohibit foreign countries from doing so.  The topic of the Five Eyes has made its way to current headlines in regards to concerns with the Chinese company Huaw
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Facebook Reveals Updated Company Logo

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    On November 5th, Facebook unveiled their new "From Facebook" logo in hopes of giving a face lift to their branding.  The new logo bears a lot of resemblance to the Instagram logo in terms of color hues, which has a lot to do with the fact that Facebook owns Instagram. If you didn't know that, don't worry, 71% of social media users are right there with you. What you also may not know is Facebook owns 72 other companies such as WhatsApp and Oculus VR.     This new logo was created in hopes of establishing a clear distinction between Facebook, the company, and Facebook, the app. With all of the media turmoil behind Facebook's privacy or lack thereof in recent news, the company wanted to create a concept that would increase transparency with users. With that being said, the logo is used to show just how much of a reach Facebook has among media platforms.  Facebook's chief marketing officer, Antonio Lucio, states"People should know which comp
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Social Media Self-Audit

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      Have you ever typed your name into Google and wondered what would pop up about you? You may be extremely surprised.      This past week I performed a self-audit on my Internet presence and was intrigued to find I had done a pretty decent job in keeping a low-profile online. It certainly helped that other Amelia Herbert's on the internet had done a lot of impressive things such as receiving a Fulbright scholarship at their respective university.     I truly thought a few of my social media profiles would pop up in my Google search but I scrolled through the Facebook pages under my name and found my profile was not even in the top 10 of people with the same name as me. Another platform I include my full name on is Instagram and that page was nowhere to be found(at least easily accessible after looking through 12 plus pages on Google). The finding that shocked me the most was that the only trace I could find about me was linked to my LinkedIn profile picture. Under Go
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Snapchat: Diffusion of Innovations

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             Picture from Forbes website             Snapchat is one of the most popular social media platforms used today. Users primarily fall in the range of 13 to 24 years old, so clearly a younger demographic. Forbes magazine featured an article  on Snapchat’s success in 2018. Using the Diffusion of Innovations Theory as a lens to look into the history of the app, it’s success is clearly evident.             The pioneer and innovator stage of Snapchat is an interesting beginning. The idea actually occurred through a conversation between two students Bobby Murphy and Evan Spiegel, who attended Stanford University, about the concept of disappearing pictures. Therefore, Snapchat was born. However, what a lot of people do not know is that the app actually started as a mobile website under the name Picaboo. It was not until July 2011 that the app we all know and love was created as Snapchat the mobile app.             The app was off to a slow start with
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